We began with a simple idea: to combine beautiful designs with top quality Egyptian fabrics and local, responsible production. Born out of Cairo in 2011, we took this simple idea and turned it into a brand that produces a full range of bedding, towels, loungewear, and baby linens.

Our philosophy is simple: people are happy when they are comfortable. And comfortable to us means soft.
But soft also means strong.

Our 130 years in fabric making allow us to create the finest possible natural cotton fabrics that will last for years to come. Next, we partner with the best local craftspeople who hand stitch every piece that you can call your own.