nillens began with a simple idea: to combine beautiful Egyptian fabrics with creative designs and high quality production. Born out of Cairo in 2011, we took this simple idea and turned it into a brand that produces a full line of home products that embody comfort, individuality and happiness.
Our philosophy is simple; people are happy when they are comfortable. In order to achieve this we are committed to providing products that are made of 100% cotton and that evoke a feeling of softness and luxury. We also want you to be comfortable about how your purchases affect others. We work with several local non-profits and as a result, we give back to our community through providing work opportunities and encouraging the untapped talent and potential of Egyptian society. We also embrace this philosophy when we select our designs. With the help of a team of up-and-coming fabric designers, we are able to create fresh, new designs that generate an energy of delight and comfort.
We can fortunately say that our brand has grown through our commitment to making our customers happy. We currently sell through our flagship store in Zamalek and through our website, www.nillens.com. There you will find our full range of products, which includes bedding, towels, loungewear, home accessories and a full baby collection. From elaborate designs and patterns to arrangements of complementary colors, our products can be mixed and matched to make your home and life comfortable and joyful.
What we believe in
happiness - our designs are fun and playful and our pieces are full of color, brightness and joy. We are about experiencing the beauty of life in the everyday and our pieces express that.
passion - we are passionate about what we do, and we believe that the enthusiasm we put into making our pieces is contagious.
quality - we use the best fabric available and pay attention to every detail throughout the production process. Our products are durable and long lasting.
community - we focus on working with local charities and NGOs that teach underprivileged women how to sew, giving them opportunities to utilize their talent to support themselves and their families.
local production - we are 100% local, from the creation of our prints and patterns by young Egyptian designers, to the making of our fabric and the production of our pieces. We believe that Egypt has top quality fabric, amazingly talented designers, and wonderful craftsmanship and we will continue to create all of our products in Egypt. We believe in working in a way that actively recognizes Egypt's great resources and helps our community. By producing locally we will support jobs in places where they are needed and encourage Egyptian production.
On top of that, we work with several organizations that educate and empower others(women especially), giving them opportunities to support themselves and their families. Working with such cause-driven organizations changes our society for the better. Read more about who we work with below...
A.P.E (Association for the Protection of the Environment) is an awesome charity organization that works with the "Zabaleen" (meaning garbage collectors in Arabic) of Cairo. A.P.E's aim is to help this community find creative ways to recycle and re-use waste, thereby helping the environment and generating income for tons of families. We love them because they employ and educate, which is fantastic!
nillens has collaborated with A.P.E on a number of our handmade products, including kilims, place mats, laundry bags, cushions, blankets, throws, oven mitts, and the nillens Animal Collection (see below).
Our work with A.P.E is in line with our mission of giving back to our community and seeking new and creative ways of making our products. We have generated over 100,000 LE in income for A.P.E in the last year through our nillens/A.P.E products, and we donate all our fabric off-cuts to the organization.
From lions to elephants to camels, every animal is handmade with love by a woman who works with A.P.E.
The Animal Collection is an ongoing project we are working on with A.P.E and 100% of the profit on the animals goes back to the organization.
We've made hundreds to date, providing an income to several families. The animals are available at our Zamalek store.
An additional bit of info that you might not have known: The Zabaleen are able to handle over 40% of Cairo's waste! Given Cairo's enormous size, we find that quite impressive! While the Zabaleen do dispose of a bunch of garbage, they are also able to recycle almost 85% of it, a rate higher than most cities in Europe and North America! We are so proud of the work A.P.E does for the inhabitants of Cairo